Don’t Let Bad Data and Bad Decisions Happen to You

Sevco’s 4D Asset Intelligence revolutionizes decision-making by providing the industry’s most accurate and comprehensive asset information, enabling organizations to enhance their cyber posture and reduce risk. To showcase the power of this solution, we targeted one of the most prominent events in the cybersecurity industry – RSAC in San Francisco. But we knew not just any form of communication would do. We chose to combine humor with a serious message about the consequences of relying on flawed data for critical decisions.


We timed a guerrilla activation stunt to occur the morning after the conference’s biggest parties, when our actor portrayed an attendee who, due to relying on inaccurate information, made a series of regrettable decisions throughout the night. The culmination of his misadventures left him waking up handcuffed to a bed, devoid of all his assets, including clothing and devices.


Our attendee was given bad directions, bad information about the drinks (they weren’t mocktails), and a slew of other mistaken assumptions throughout the night that led to very poor decisions. This bad data was analogous to the duplicate, conflicting, and incomplete data organizations continuously face. 


It was a metaphor, of course, for the potential consequences of basing decisions on unreliable or incomplete asset information. Accurate and comprehensive asset intelligence mitigates risks and enables making informed choices: “Bad data leads to bad decisions” as our nearby sign said. Sevco’s approach, like our stunt, goes beyond the ordinary, delivering unparalleled insights and empowering organizations to make better, smarter, and faster decisions. 


Sevco’s 4D Asset Intelligence stands as a game-changer in the IT and cybersecurity landscape, offering organizations the ability to improve their cyber posture and reduce risk. decision-making, and we invite organizations to explore the power of Sevco’s solution to achieve better outcomes and greater security in today’s dynamic threat landscape.


Interested in gaining a deeper understanding of how Sevco’s 4D Asset intelligence can benefit your organization? We invite you to book a demo with us today. During your one-on-one demo, we will guide you through the platform’s features and demonstrate how it can enhance your organization’s security, improve visibility, and optimize asset management. We’re here to answer any questions you may have, so you can make an informed decision about whether our platform is the right fit for your organization. To take the first step towards achieving the next level of accurate asset intelligence, book your demo now.

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